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3/1/2021   - A New Look for YOUR North Country Chamber!

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(518) 563-1000

After more than 25 years, the North Country Chamber has updated its logo to be more representative of a regional business advocacy and economic development organization. We believe the new logo, modeled on an "element" in the periodic table, conveys the breadth of what has been termed a "power" organization with the "R" then representing the "Power of Region", while the graphic arrow provides a nod to our mountains while also committing our business support through all ups and downs.

The new logo also lends itself to modifications in appropriate situations. For example, it can easily be shown with a "P" for the "Power of Partnership" or an "E" for the "Power of Enterprise". And we suggest it is more relevant to a multi-dimensional entity engaged in everything from manufacturing and technology to enterprise and government affairs, while our Adirondack Coast logo will continue to represent our tourism sector and marketing endeavors with its inviting image of the lake and mountains.

And also, after more than 25 years, you can see we have substantially updated the Chamber's monthly newsletter. The former Vision is now "NEED TO KNOW", conveying the Chamber's commitment to use its newsletter and other communications to provide you with the information and news you "need to know". The new name is further reinforced by a sharper layout internally, intended to create more of a "magazine" feel and hopefully to make the contents more readable.

We have been planning to do such updates for more than a year but find there cannot be a better time than now for "renewal" and positive adjustment as we begin to move through the hopefully final stages of this terrible pandemic, which in turn has confirmed the importance of our Chamber as a vital source of information, guidance, assistance and advocacy.

Watch now for the dynamic and modern new logo to replace the old on our website, in all publications and on everything conveying who we are. Our thanks to our internal staff for generating these new looks, refined by our friends at Boire & Benner.

Onward and upward! The Power of Region!

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