2025 Business Skills Training
2025 Business Skills Training
Ready to take your business to the next level? Join us for the North Country Chamber of Commerce's Business Skills Training Series! Tailored for small business owners, our series covers vital topics to empower entrepreneurs of all levels.
Whether you're a seasoned pro or just beginning, our in-depth seminars provide the crucial tools and insights necessary for success in today's competitive environment.
- WHAT: One 2.5-hour class, once per week, from March 18th – May 6th, 2025. (8 classes in total)
- WHERE: All classes will be held in-person at the North Country Chamber of Commerce located at 7061 US-9, Plattsburgh NY 12901
- COST: $150 per person for the full training series – the price includes breakfast each morning and a certificate of completion at the end.
- TO REGISTER: Contact Aaron Fregeau at (518) 563-1000 or via email at aaron@northcountrychamber.com
Class Schedule:
(DATES, TIMES, AND INSTRUCTORS ARE SUBJECT TO CHANGE)
1. Introduction to Entrepreneurship: Are you ready to explore what it takes to launch and sustain a successful business? This foundational course is designed to guide aspiring entrepreneurs through the key considerations of starting a small business. Whether you're wondering if entrepreneurship is the right path for you or you're ready to dive into business planning, this session will provide the tools, resources, and guidance to help you move forward with confidence.
Tuesday March 18th, 2025
9am-11:30am
Instructor: Victoria Duley, AEDC
2. Fundamentals of Effective Leadership: Great leadership is the foundation of any successful team or business. This class focuses on the essential skills and qualities that make an effective leader, whether you’re managing a small team, leading a growing business, or simply looking to improve your leadership potential.
Tuesday March 25th, 2025
9am-11:30am
Instructor: Tom Bull, Tom J Bull Consulting
3. DIY Digital Marketing: Take control of your digital marketing efforts with this hands-on session designed for small business owners and entrepreneurs. Whether you're just starting out or looking to sharpen your skills, this class will teach you how to leverage low-cost and free tools to elevate your online presence and engage with your target audience effectively.
Tuesday April 1st, 2025
9am-11:30am
Instructor: Charles Tagliarino, Growtrends
4. SalesCraft 101: Master the art of salesmanship and unleash your full selling potential with proven techniques and strategies. The craft has evolved to include a minimum of three distinct steps: Lead Generation, Nurturing, and Closing (solving). Learn more about and experience each to determine how to optimize the talents of the business development team. Spoiler alert, we’re all on the BD team and can benefit from the lessons, if even to advocate for oneself professionally.
Tuesday April 8th, 2025
9am-11:30am
Instructor: Adam Feck, Forward-46
5. Your Brand, Your Mission: Your brand is more than just a logo—it's the heart of your business. This session will help you create a cohesive brand identity that reflects your mission, values, and goals while resonating with your target audience. Gain the tools and insights you need to ensure consistency across all communication platforms and leave a lasting impression.
Thursday April 17th, 2025
9am-11:30am
Instructor: Victoria Bracco, Encore Media Agency
6. Primer on Key Employment Laws: Keeping up with the latest regulations and employment legislation is a challenging task for employers. Managers can protect both employees and their organizations by having an understanding of the basics of several key employment laws, and by understanding when to involve other parties such as Human Resources. While this course does not render legal advice or serve as a replacement for knowing and understanding employment laws that apply to your business, it will offer concrete examples of how various laws apply in the workplace.
Tuesday April 22nd, 2025
9am-11:30am
Instructor: Sharron Van Auken, CITEC
7. Building a Website That Converts: Your website should do more than look good—it should work hard for your business. This interactive class will guide you through designing a website that resonates with your target audience and encourages meaningful action, whether that’s contacting you, making a purchase, or booking a service. Ideal for business owners with or without a website, this session will help you understand user-centric design and conversion strategies to achieve your goals.
Tuesday April 29th, 2025
9am-11:30am
Instructor: Kim Cummins, Hey I’m Kim
8. Go-to Market Primer: In this session, participants will bring together everything you’ve learned in the Branding and SalesCraft workshops to create a comprehensive go-to-market strategy. This collaborative session, co-led by Adam Feck and Victoria Bracco, will deepen your understanding of how branding, marketing, PR, and sales work together to drive revenue. Through hands-on exercises and guided discussions, you’ll develop actionable strategies and gain a clear view of your business’s opportunities for growth.
Tuesday May 6th, 2025
9am-11:30am
Instructor: Adam Feck, Forward-46, Victoria Bracco, Encore Media Agency
Don't miss out on this invaluable opportunity to sharpen your skills and take your business to new heights. Enroll in the North Country Business Skills Training Series today and invest in your success!
Contact Aaron Fregeau at (518) 563-1000 or via email at aaron@northcountrychamber.com to register!
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DIVISIONS & RESOURCES OF THE NORTH COUNTRY CHAMBER OF COMMERCE
The North Country Chamber of Commerce serves Clinton, Essex, Franklin, Hamilton and northern Warren Counties in New York State, as well as the Akwesasne Territory and parts of southern Quebec. With more than 4,000 members, it is the largest business and economic development alliance in northern New York and one of the five largest chambers in the state.
Questions about the Chamber? Call Us! 518.563.1000
