Welcome Canadians

Help Us Say “Bienvenue!” Across the Adirondack Coast & North Country

Canadian visitors have long been a cornerstone of our local economy. Whether they’re vacationing, shopping, dining, or accessing services, our Quebec friends support businesses of all kinds—not just those in tourism.

Canadian visitation dropped 16% in February, driven by a weak exchange rate, new tariffs, and shifting political perceptions. A recent poll even found that over a quarter of Quebecers now view the U.S. unfavorably, and more than 40% of Canadian group tours have been canceled.

To help, the Adirondack Coast team has developed bilingual signage for use across all types of businesses. Whether you run a store, an office, or a service-based business, we’re asking you to join us in creating a consistent, region-wide message of welcome.

Download & Display the Poster:  Welcome Poster (PDF)

What Else?
Appreciate Those Who Visit – Many Canadians are still coming—let’s make them feel extra welcome!

• Proactive Marketing & Signage – Download and display our "Welcome Canadians" poster, plus a bilingual social post graphic.
  • Poster | Social Post | Social Post Translations
• Deliver Exceptional Hospitality – A warm smile, a friendly “Bonjour!” and great service go a long way.
• Fly a Canadian Flag – A small window decal or an outdoor flag is a simple yet powerful gesture.
• Train Staff in Basic French Greetings – A friendly “Bonjour! Bienvenue!” makes a big impact. Try Duolingo for free language learning.
• Translation Needs – The Adirondack Coast staff is ready to help you translate signs, content and phrases, email us here to learn more.
• Offer Canadian-Friendly Promotions – Have a special package or discount? Let us know, and we’ll help spread the word! [Email us here.]
• Engage on Quebec Social Media Channels – Connect with Canadian travelers through these platforms:
  • Tourisme Montréal – Facebook | Instagram
  • Bonjour Québec – Facebook | Instagram

Adirondack Coast - Tips for Canadians Page

For helpful travel tips and resources, visit the Adirondack Coast Visitors Bureau’s website. Their dedicated Tips for Canadians page includes information on what you can bring back home, current border wait times, duty-free allowances, and more.

Adirondack Coast CTV Campaign

The Adirondack Coast's Canadian Television (CTV) campaign targets Quebec visitors, showcasing our region through engaging television ads. As travel patterns shift due to political and economic changes, staying informed is key. While our commitment to hospitality remains strong, this campaign helps us connect with our Canadian audience.